Information Design: Exercise on "Story of Bottled Water"

Information Design: Exercise on "Story of Bottled Water"

Group members: Yee Lin, Fortunate and Sennie(Me)

We  chosen "The Story of Bottled Water", released on 22nd March 2010(World Water Day).

• Informative – audience learns something

• Easy to read

• Easy to understand

• Interesting

• Uses quality data

• Has a point of view

• Manageable amounts of info

• Easily distinguishable and comparable data

• Good use of contrast : black and white.

• Clear labeling : pepsi , nestle etc.

• Created for a reason

• Appropriate visual methods :yes , simple stick man , easy to understand, not too eye catching but it serves the purpose, does not drive attention away from the original message.

• Not wasting space : yeap

• Black and white factor : clean

• LATCH: Location : Cleveland,USA and INDIA. Time : Every week citizens of USA buy half a billion of bottled water. Category : tap water , bottled water.

• Vertical or horizontal organization: use more of horizontal organization.

• Appropriate for intended audience : general audience.

• No distortion of data

• Legibility : yes, very good, no overlapping text. clear.

• Space management : good, not too cramped, leaves space for audience to digest the information.

• Visibility across different mediums : suitable for any media.

• Simple and organized : yes, point by point.

• No chart junk : YES! no pie chart junk. But has 3 animated line graphs. One Happy graph on the tv. One Sales of bottled water graph. One Sales of refillable water bottles.

• Visually pleasing : yes, but it gets boring because its like 8 minutes long, maybe it should have more color and maybe have few different people speaking /different voices.

• Grab viewer’s attention : yes- moving graphics - animation

• Balance between amount and size of text : yes

• For a general audience

• Consistency of content

• Accuracy

• Encourages comparisons: bottled water and tap water . sales of bottled water and refillable bottle. Price of tap water and bottled water-tap almost free, bottled 2000x expensive. Humour/funny: example of sandwiches sold at $10k.HAHA.

• Clear purpose: to educate the public of what happens to bottled water after you throw the bottle away, what the proper way should be-recycling it to become bottles again, marketing/lies told by bottled water companies, to educate the public that 1/3 of bottled water is actually filtered tap water-AHHAHA you’ve been drinking tap water without knowing.

• Creative : nice way of trying to educate public, it’s better than just using charts and boring facts text text text .

• Engaging : makes public want to know more.

• Appropriate size : variation of image size.

•black and white factor

• Meaningful story : yes . story of Annie travelling to India to see that empty bottled water being dumped in there. Most of the empty bottles were from the US. Dumping a country’s trash to another country.

• Functional – effectively portrays the data

• Use of noticeable differences in size

• Appropriate use of fonts : legible

• Display what is relevant : give relatable examples.

• Use of pictures :illustrations.

•Use of realism : Human . Fiji bottled water.

Information type

Chronological> describes sequential positions and the causal relationships- you buy the bottled water drink it in 2 seconds and the empty bottle ends up as trash .

Infographic device

Diagram> ICON: human, planet, bottled water, tap, trash, toxic and etc.

SEQUENCE: from buying bottled water in the end it becomes rubbish.

EXPOSITION: bottled water actually is down cycled, not fully recycled as what we are told of.

Organization principles

Literacy> VISUAL: clear enough to understand the whole story

Aesthetic principles

Grid system> Create movement, a sense of space, and establish relationships; grouping affects perception

Cognitive principles

Learning styles> VISUAL: learn best from the motion graphics, posses a strong aesthetic sense

AUDITORY/VERBAL: learn best from the explanation by Annie, think in terms of words, and possess strong written and verbal skills

Process> PROXIMITY: adjacent objects are processed as a group and have like meaning

Communication method

Motion> Information presented progressively in a linear sequence.

            >Animation or graphic overlays on live action video.