We chosen "The Story of Bottled Water", released on 22nd March 2010(World Water Day).
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Informative – audience learns something
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Easy to read
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Easy to understand
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Interesting
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Uses quality data
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Has a point of view
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Manageable amounts of info
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Easily distinguishable and comparable data
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Good use of contrast : black and white.
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Clear labeling : pepsi , nestle etc.
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Created for a reason
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Appropriate visual methods :yes , simple stick man , easy to understand, not
too eye catching but it serves the purpose, does not drive attention away from
the original message.
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Not wasting space : yeap
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Black and white factor : clean
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LATCH: Location : Cleveland,USA and INDIA. Time : Every week citizens of USA
buy half a billion of bottled water. Category : tap water , bottled water.
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Vertical or horizontal organization: use more of horizontal organization.
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Appropriate for intended audience : general audience.
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No distortion of data
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Legibility : yes, very good, no overlapping text. clear.
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Space management : good, not too cramped, leaves space for audience to digest
the information.
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Visibility across different mediums : suitable for any media.
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Simple and organized : yes, point by point.
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No chart junk : YES! no pie chart junk. But has 3 animated line graphs. One
Happy graph on the tv. One Sales of bottled water graph. One Sales of
refillable water bottles.
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Visually pleasing : yes, but it gets boring because its like 8 minutes long,
maybe it should have more color and maybe have few different people speaking
/different voices.
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Grab viewer’s attention : yes- moving graphics - animation
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Balance between amount and size of text : yes
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For a general audience
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Consistency of content
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Accuracy
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Encourages comparisons: bottled water and tap water . sales of bottled water
and refillable bottle. Price of tap water and bottled water-tap almost free,
bottled 2000x expensive. Humour/funny: example of sandwiches sold at $10k.HAHA.
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Clear purpose: to educate the public of what happens to bottled water after you
throw the bottle away, what the proper way should be-recycling it to become
bottles again, marketing/lies told by bottled water companies, to educate the
public that 1/3 of bottled water is actually filtered tap water-AHHAHA you’ve
been drinking tap water without knowing.
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Creative : nice way of trying to educate public, it’s better than just using
charts and boring facts text text text .
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Engaging : makes public want to know more.
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Appropriate size : variation of image size.
•black
and white factor
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Meaningful story : yes . story of Annie travelling to India to see that empty
bottled water being dumped in there. Most of the empty bottles were from the
US. Dumping a country’s trash to another country.
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Functional – effectively portrays the data
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Use of noticeable differences in size
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Appropriate use of fonts : legible
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Display what is relevant : give relatable examples.
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Use of pictures :illustrations.
•Use of realism : Human . Fiji bottled water.
Information type
Chronological> describes sequential
positions and the causal relationships- you buy the bottled water drink it in 2
seconds and the empty bottle ends up as trash .
Infographic device
Diagram> ICON: human, planet, bottled
water, tap, trash, toxic and etc.
SEQUENCE: from buying bottled water in
the end it becomes rubbish.
EXPOSITION: bottled water actually is down cycled, not
fully recycled as what we are told of.
Organization principles
Literacy> VISUAL: clear enough to understand the
whole story
Aesthetic principles
Grid system> Create movement, a
sense of space, and establish relationships; grouping affects perception
Cognitive principles
Learning styles> VISUAL: learn best from the motion
graphics, posses a strong aesthetic sense
AUDITORY/VERBAL: learn best from the
explanation by Annie, think in terms of words, and possess strong written and
verbal skills
Process> PROXIMITY: adjacent objects are
processed as a group and have like meaning
Communication method
Motion> Information presented
progressively in a linear sequence.
>Animation or graphic
overlays on live action video.
