Personal Project 1: Process4

Personal Project 1: Process4

This post is about my research materials.
My keywords are "postcard","parents","care your parents","handwritten","visual"

Based on my topic, I have search for some online journal articles about
"Postcards are important", "Why handwriting is better than email" those related to my topic.

I also search for campaign about how children show they care their parents, how to make parents feel special. Unfortunately, I couldn't get much informations. What I able to search is all about how parents should take care of their children, parenting tips, avoid child abuse.(Photo below)

Thus, I think i should really do my topic "Make parents feel special" to encourage citizen should give more attention on parents.

I also went library to get some inspirations about how my postcards gonna look like. I decided to do illustrations as the visual of my postcards which I am not familiar with. So in this project I will challenge myself to draw illustrations.

Personal Project 1: Process3

Personal Project 1: Process3

Updated.

Topic : 

Make parents feel special.

Description : 

I observed that nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them. So in this campaign, I'm encourage every child send postcard to parents to make them feel special.

Question : 

1) How does postcard is better/powerful than “Whatsapp” messages?

Target audiences : 

Malaysian, Young adult to adult, Student and Worker who stay outstation.

Concept : 

12 pieces postcards in a pack. From January to December, each postcard represents each month. It is a localize concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work.

Purpose : 

To encourage people send postcard to parents because they would be happy to receive it.

Objective : 

Through the research I would able to find out the reasons why parents will be happier when receive a postcard than “Whatsapp” messages. Increase the awareness of loving your parents. Increase the rate of sending postcards.

Personal Project 1: Process2

Personal Project 1: Process2

Topic : A postcard for parents.

Problem : Nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them.

Question : 

1) Who are target audiences?

Malaysian, Young adult to adult, Student and Worker who stay outstation.

2) Why postcard?

Content more powerful. Make the recipients feel special. Easy to keep. Straight to the point. Has attractive visual.

3) What's the concept?

12 pieces postcards in a pack. From January to December, each postcard represent each month. It is a localise concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work,

Purpose : To encourage people send postcard to parents because they would be happy to receive it.