Personal Project 1: Process2
Topic : A postcard for parents.
Problem : Nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them.
Question :
1) Who are target audiences?
Malaysian, Young adult to adult, Student and Worker who stay outstation.
2) Why postcard?
Content more powerful. Make the recipients feel special. Easy to keep. Straight to the point. Has attractive visual.
3) What's the concept?
12 pieces postcards in a pack. From January to December, each postcard represent each month. It is a localise concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work,
Purpose : To encourage people send postcard to parents because they would be happy to receive it.
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