Personal Project 1: Process3
Updated.
Topic :
Make parents
feel special.
Description :
I observed that nowadays not everyone
is staying with parents especially for those who work/study at outstation.
Although the technology now is convenient enough for us to keep in touch with
parents, I believe that parents would like to receive child's handwritten
postcard rather than the "emoji" on whatsapp. Therefore, we should
write, we should send them a postcard to let parents know we love/miss them. So
in this campaign, I'm encourage every child send postcard to parents to make
them feel special.
Question :
1) How does postcard is better/powerful than “Whatsapp” messages?
Target audiences :
Malaysian, Young adult to adult,
Student and Worker who stay outstation.
Concept :
12 pieces postcards in a pack. From
January to December, each postcard represents each month. It is a localize
concept of postcard. In Malaysia, every month has festival, so I'll integrate
the festival onto my work.
Purpose :
To encourage people send postcard to parents because they
would be happy to receive it.
Objective :
Through the research I would able to find out the reasons why
parents will be happier when receive a postcard than “Whatsapp” messages.
Increase the awareness of loving your parents. Increase the rate of sending
postcards.
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