Wednesday, April 16, 2014

Personal Project 1: Process3

Personal Project 1: Process3

Updated.

Topic : 
Make parents feel special.

Description : 
I observed that nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them. So in this campaign, I'm encourage every child send postcard to parents to make them feel special.

Question : 
1) How does postcard is better/powerful than “Whatsapp” messages?


Target audiences : 
Malaysian, Young adult to adult, Student and Worker who stay outstation.

Concept : 
12 pieces postcards in a pack. From January to December, each postcard represents each month. It is a localize concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work.


Purpose : 
To encourage people send postcard to parents because they would be happy to receive it.

Objective : 
Through the research I would able to find out the reasons why parents will be happier when receive a postcard than “Whatsapp” messages. Increase the awareness of loving your parents. Increase the rate of sending postcards.

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