Personal Project 1: Process6

Personal Project 1: Process6

Give them some colours~~~

For June and May

Father's day and Mother's day

For October

Deepavali

still in the process

Personal Project 1: Process5

Personal Project 1: Process5

Sorry for my last update

I started to draw my postcard using illustrator. This is absolute not my strength but i try my best to use Wacom to draw them out.

Below are some main illustration for my postcard.

From the left to right.

Peacock=Deepavali=October, Mosque=Aidilfitri=July, 

LionDance=CNY=February, Street with santaclaus and people=X'mas=December

 Of course this is not the final visual. I'm still working on it. 

Below one is a tryout of my postcard for October. I plan to use plain white as background, and then colourful pattern(related to Deepavali) on top of it, and make the Peacock in larger size. I think i should fill colour on the Peacock?

This is the very first time i use illustration on my work. I will try my best.

Personal Project 1: Process4

Personal Project 1: Process4

This post is about my research materials.
My keywords are "postcard","parents","care your parents","handwritten","visual"

Based on my topic, I have search for some online journal articles about
"Postcards are important", "Why handwriting is better than email" those related to my topic.

I also search for campaign about how children show they care their parents, how to make parents feel special. Unfortunately, I couldn't get much informations. What I able to search is all about how parents should take care of their children, parenting tips, avoid child abuse.(Photo below)

Thus, I think i should really do my topic "Make parents feel special" to encourage citizen should give more attention on parents.

I also went library to get some inspirations about how my postcards gonna look like. I decided to do illustrations as the visual of my postcards which I am not familiar with. So in this project I will challenge myself to draw illustrations.

Personal Project 1: Process3

Personal Project 1: Process3

Updated.

Topic : 

Make parents feel special.

Description : 

I observed that nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them. So in this campaign, I'm encourage every child send postcard to parents to make them feel special.

Question : 

1) How does postcard is better/powerful than “Whatsapp” messages?

Target audiences : 

Malaysian, Young adult to adult, Student and Worker who stay outstation.

Concept : 

12 pieces postcards in a pack. From January to December, each postcard represents each month. It is a localize concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work.

Purpose : 

To encourage people send postcard to parents because they would be happy to receive it.

Objective : 

Through the research I would able to find out the reasons why parents will be happier when receive a postcard than “Whatsapp” messages. Increase the awareness of loving your parents. Increase the rate of sending postcards.

Personal Project 1: Process2

Personal Project 1: Process2

Topic : A postcard for parents.

Problem : Nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on whatsapp. Therefore, we should write, we should send them a postcard to let parents know we love/miss them.

Question : 

1) Who are target audiences?

Malaysian, Young adult to adult, Student and Worker who stay outstation.

2) Why postcard?

Content more powerful. Make the recipients feel special. Easy to keep. Straight to the point. Has attractive visual.

3) What's the concept?

12 pieces postcards in a pack. From January to December, each postcard represent each month. It is a localise concept of postcard. In Malaysia, every month has festival, so I'll integrate the festival onto my work,

Purpose : To encourage people send postcard to parents because they would be happy to receive it.

Personal Project 1: Process 1

Personal Project 1: Process 1

If we could refrain from becoming completely defined by technology, we could keep our sanity in check and take pride in still doing some things the long way, just for the satisfaction of it! If we can do that, think of the impact that attitude would have on job performance, family relationships, and community involvement.

Personal Project 1: Process

Personal Project 1: Process

Let Your Parents Know You Care Them

No matter what, parents always think the best for their children and care for them the most. But do we reciprocate those feelings? Of course we do. We love them and care for them just the way they care for us. But the problem arises when we don’t express it much. We often want to tell them how much care and concern we have for them but are clueless about how to do it.

Nowadays not everyone is staying with parents especially for those who work/study at outstation. Although the technology now is convenient enough for us to keep in touch with parents, I'm encourage children to send them postcard.

I believe that parents would like to receive child's handwritten postcard rather than the "emoji" on Whatsapp.

Why postcard?
Straight to the points. (Touch your parents heart.)
With pretty visuals. (Attract attention.)
Easy to keep.


Some examples:

Packaging&Merchandising design: Design Journal

Design Journal

Merchandising

Packaging

Sketches of cup packaging

The mock up of cup packaging

 Assignment 1: Mooncake pacakaging

Try to do a rectangle box~but ended up I feel that it is so ugly

 So i draw another sketch 

 Try to do mock up

Try to do an actual size mock up~

 Assignment 1 final Mooncake packaging box~

Final project : Nestle

After all the sketches~i started to do mock up in mini size

The mock up was success~

I used paper clay to do the "chocolate"

The actual size packaging 

Have to re-design but remained the same layout~

The new logo and design of my product~

The final outcome~

The end

Packaging&Merchandising design: Final Project Report[Nestle]

Packaging&Merchandising design: Final Project Report[Nestle]

Introduction

This final project is to design a chosen food packaging for Nestle food product and need to localize the flavor. I have chosen to create a new product for Nestle. 

The new brand name is MELT IT.  

Besides the packaging of product, a standee that can be display on the checkout counter is a compulsory, wherever this product going to be sold.

MELT IT is a product that to make coffee more tasty and unique.

About MELT IT
MELT IT is a new Halal product, which is similar to Nestle Coffee-Mate. It is like a chocolate bar that can melt in the hot coffee to make it more delicious in a affordable price.
A box of MELT IT contains 15 bars. Each bar served for a cup of coffee. It came with 3 flavors, which are chocolate, coconut and pandan. Chocolate mixed with coffee is a very common combination. Coconut and pandan represented the local flavors of Malaysia. Coconut mixed with coffee is very refreshing and pandan mixed with coffee will make coffee more fragrant and rich.

Concept

Below are my standee and packaging inspiration.

Functionality

Materials of packaging: Art card with matt lamination and PVC

The main material of packaging is art card and minor is PVC. The packaging is a rectangle shape box.  Tear the dashed line to open the box and it will looks like a small standee. 

The PVC part is at the back of the box, its let consumer can see the products inside the box. (I used paper clay to make the product mock up and then coloured it.)

Materials of standee:  Gator board and model board

The standee is build up with gator board and the base is made up model board and gator board together to make it more stable.

Color and Pattern
Coconut, pandan leaves and cocoa in a stamping look represented the 3 flavors of MELT IT mixed into the coffee.

Main color on the packaging is brown. Used of brown to bring out the natural feeling to consumer. All the graphics and texts color were in black to make it simple.

The template and design of my packaging.

The logo design and the 3 flavours stamp.

Target Market

Target market of MELT IT is adults and young adults from age 18-35 who enjoy coffee. With MELT IT, no matter students or office employees can enjoy the “high-tea” session at home and office in a very easy way.  It will make them feel they’re having coffee in a nice café shop. 

The Packaging and Standee

Front, Left, Right, Back and Top sides view of the packaging.(Click to enlarge it.)

Tear the dashed line to make the packaging became a little standee.

 Front and Side views of the standee together with the packaging.

The End

Link of >>>>>>Design Journal